Resume
Work
Experience
October 2019 – March 2020
May 2016 – May 2018
July 2024 – Present
Research, Brand & Venture Consultant
Self
I partnered with investors and early-stage founders on projects across sectors such as Edtech, accessories, alcohol, and women’s health, combining cultural analysis, consumer insights, and AI-powered tools to identify opportunity spaces and guide key business decisions. By conducting comprehensive market audits and developing narrative frameworks rooted in human behaviour and market shifts, I support brands in shaping their positioning, driving growth, and informing investment strategies.
February 2022 – April 2024
Research Lead & Strategy Associate
Spring Marketing Capital: Brand Marketing | Venture Capital
Conducted consumer and category audits as part of investment due diligence for early-stage startups to evaluate market potential, brand readiness, and category tailwinds. Led consumer and category intelligence initiatives to guide post-investment brand strategy across D2C healthcare, fashion, and CPG brands, driving portfolio growth. Built the company’s intellectual property by uncovering cross-category insights, strengthening its position as a leading D2C venture capital fund. Additionally, designed and implemented training modules to upskill internal teams in research methods and consumer understanding.
March 2020 – January 2022
Research & Strategy Manager
The Sound Brand Consulting and Strategic Research
I led the design and execution of 25+ global research and strategy projects using a multidisciplinary approach that combined qualitative, ethnographic, and design research techniques to generate actionable insights. I managed key initiatives in brand positioning, user segmentation, value proposition development, innovation strategy, and communications for renowned brands such as Chanel Beauty, Facebook, Google, Pepsi, Under Armour, GymShark, Kellogg’s, Hawaiian Tropic, and Toyota. By tapping into human behaviours, attitudes, beliefs, and personas, I identified market opportunities and crafted brand strategies, while working closely with clients and stakeholders to align outcomes with business objectives. I also contributed to business development and the company’s IP by driving thought leadership, presenting at IIEX Asia Pacific 2020 to reinforce the firm’s position as a leader in consumer insights.
Independent Freelance Strategist
Self
I led social media research on style, food, and beauty preferences to develop strategies for diverse Indian audience segments. I conducted workshops to shape content creation for a leading social media brand in India, contributing to the development of new features. I also collaborated with an AI research firm to capture insights and identify opportunities in the beauty and FMCG sectors.
Research & Strategy Associate
The Sound Brand Consulting and Strategic Research
I managed 15+ multi-country consumer research projects for brands such as Tinder, Facebook, Pinterest, Kellogg’s, and Hotstar, delivering actionable strategies that drove user engagement and business growth. By converting RFPs into successful projects, designing innovative methodologies and discussion tools, and coordinating end-to-end project execution, I contributed to APAC revenue targets. I also built expertise in research, analysis, and storytelling while staying ahead of cultural trends and shaping thought leadership.
Education
September 2018 - September 2019
June 2012-May 2015
June 2010-May 2012
May 2010
MSc. Social and Cultural Anthropology | University College London (UCL). London, UK
Electives: Anthropology of Crime, Anthropology of Social Media,
Risk, Power and Uncertainty
Dissertation: Exploring the role of dress practice in the construction of personhood in upper-middle class Indian women
Bachelor of Management Studies | Jai Hind College, Mumbai, India
Specialization: Marketing
International Baccalaureate Diploma | Dhirubhai Ambani International School, Mumbai
IGCSE, International Board | Dhirubhai Ambani International School, Mumbai
Certifications
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Fashion Image and Styling Summer Programme| Istituto Marangoni, London| 2013
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Certified Trend Researcher at The Future Laboratory’s Trends and Foresight Master Class Series with Martin Raymond | 2021
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Certificate in Applied Behavioural Science at AshokaX with Centre for Social and Behaviour Change (CSBC)| 2022
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Body Image/ Confidence Wellness Coach Training | 2022
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Certificate in Circular Economy and Sustainability Strategies at Cambridge Judge Business School | 2024