Resume
Work Experience
July 2024 – Present
February 2022 – April 2024
March 2020 – January 2022
October 2019 – March 2020
May 2016 – May 2018
Consumer Insights & Brand Strategy Consultant
Self
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Partnered with investors and early-stage founders on projects across sectors such as Edtech, accessories, alcohol, and women’s health, combining cultural analysis and consumer/category insights to identify opportunity spaces and guide key business decisions. By conducting comprehensive market audits and developing narrative frameworks rooted in human behaviour and market shifts, I support brands in shaping their positioning, driving growth, and informing investment strategies.
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Working part-time with Equilibrium (climate tech) on their brand and research driven communication and storytelling strategy.
Consumer Strategy Lead
Spring Marketing Capital: Brand Marketing | Venture Capital
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Informed investment and brand growth decisions through consumer, category and whitespace analysis.
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Shaped post-investment brand positioning, communication and growth strategy for portfolio companies through consumer insight, whitespace analysis and category opportunity mapping.
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Partnered with founders/leadership teams to translate consumer understanding into actionable brand and GTM strategies.
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Built proprietary consumer and category intelligence across emerging sectors, strengthening the firm’s strategic IP and investment thesis development.
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Designed internal capability-building frameworks to strengthen research thinking and consumer understanding across teams.
Research & Strategy Manager
The Sound Brand Consulting and Strategic Research
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Led the design and execution of 25+ global research and strategy projects using a multidisciplinary approach that combined qualitative, ethnographic, and design research techniques to generate actionable insights.
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Managed key initiatives in brand positioning, user segmentation, value proposition development, innovation strategy, and communications for renowned brands such as Chanel Beauty, Facebook, Google, Pepsi, Under Armour, GymShark, Kellogg’s, Hawaiian Tropic, and Toyota.
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Identified market opportunities and crafted brand strategies by tapping into human behaviours, attitudes, beliefs, and personas, while working closely with clients and stakeholders to align outcomes with business objectives.
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Contributed to business development and the company’s IP by driving thought leadership, presenting at IIEX Asia Pacific 2020 to reinforce the firm’s position as a leader in consumer insights.
Independent Strategist
Self
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Led social media research on style, food, and beauty preferences to develop strategies for diverse Indian audience segments.
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Led workshops to shape content creation for a leading social media brand in India, contributing to the development of new features.
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Collaborated with an AI research firm to capture insights and identify opportunities in the beauty and FMCG sectors.
Research & Strategy Associate
The Sound Brand Consulting and Strategic Research
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Managed 15+ multi-country consumer research projects for brands such as Tinder, Facebook, Pinterest, Kellogg’s, and Hotstar, delivering actionable strategies that drove user engagement and business growth.
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Contributed to APAC revenue targets by converting RFPs into successful projects, designing innovative methodologies and discussion tools, and coordinating end-to-end project execution.
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Built expertise in research, analysis, and storytelling while staying ahead of cultural trends and shaping thought leadership.
Education
September 2018 - September 2019
June 2012-May 2015
June 2010-May 2012
May 2010
MSc. Social and Cultural Anthropology | University College London (UCL). London, UK
Electives: Anthropology of Crime, Anthropology of Social Media,
Risk, Power and Uncertainty
Dissertation: Exploring the role of dress practice in the construction of personhood in upper-middle class Indian women
Bachelor of Management Studies | Jai Hind College, Mumbai, India
Specialization: Marketing
International Baccalaureate Diploma | Dhirubhai Ambani International School, Mumbai
IGCSE, International Board | Dhirubhai Ambani International School, Mumbai
Certifications
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Fashion Image and Styling Summer Programme| Istituto Marangoni, London| 2013
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Certified Trend Researcher at The Future Laboratory’s Trends and Foresight Master Class Series with Martin Raymond | 2021
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Certificate in Applied Behavioural Science at AshokaX with Centre for Social and Behaviour Change (CSBC)| 2022
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Body Image/ Confidence Wellness Coach Training | 2022
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Certificate in Circular Economy and Sustainability Strategies at Cambridge Judge Business School | 2024
Skills
Featured
